The innovation and entrepreneurship courses for SCO youth’s vocational education have been compiled into a special report and launched online (http://en.www.km.gov.cn/KYIE.html).
The courses include nine 20-minute lectures given by three lecturers. These lecturers are leaders from three representative enterprises in Kunming and specialize in new retail, new media and new tea. Sharing their enterprises’ development courses with vivid commentaries and give exclusive insights to their industries, they also teach operation and management and marketing skills.
Zhang Yu, a tea expert, shares his knowledge of tea culture, its history, and the development of the tea drinking business. With regard to the current market situation and the overall development of the industry, Zhang analyzes real cases in the new tea drinking industry to help learners deepen their understanding of the industry. Through these cases, he also discusses and exchanges ideas with the youth about future trends in the industry under the background of consumption upgrading.
He has developed his own new tea evaluation system to help understand and evaluate Pu’er tea.
Jia Ruixun, founder of Yunnan Xiaohua and leader of e-commerce for poverty alleviation in Yunnan province, sheds light on the history of media and new media.
Covering the current market situation, he analyzes cases in the new media industry to deepen the understanding and perception of the industry. By analyzing the cases, he will also share tips on how to create a new media account with a million followers and give his insight on how to use new media to the benefit of rural vitalization and farmers.
He has walked to more than 30 villages to do conduct research, and his videos on Douyin, a video platform in China, have received more than 3 billion views. He has helped sell over 2,000 tons of agricultural produce and has amassed more than 17 million followers on his channel.
As a leader in the new retail industry, Zhang Xiaoyu shares the history of new retail and analyzes the current market and overall development of the industry using real cases. By analyzing the cases, he also discusses and exchanges ideas with the youth about future trends of new retail under the background of consumption upgrading.
“We hope that the courses can help the youth of Kunming and that SCO countries will jointly discuss the path and mode of industrial development and international cooperation. Kunming can play a role in promoting the cooperation and win-win mentality of all member states. " said a Kunming official.
