Zhong Xiaoyu: How to create a new consumer brand

Updated: April 15, 2022

As a leader in the new retail industry, Zhang Xiaoyu will share the history of the new retail industry and analyze the current market and the overall development of the industry with real cases. By analyzing the cases, he will also discuss and exchange ideas with the youth about the future trends of the new retail industry under the background of consumption upgrading.

In the video

Zhong will review his startup experience and summarize the method of brand creation and the logic behind brand operation.

Introduction of the lecturer

He is vice president of the Yunnan Youth Entrepreneurship Association and graduate of BiMBA, National School of Development, Peking University.

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