Zhang Yu: The past, present and future of the tea industry in Yunnan province

Updated: April 14, 2022


Zhang Yu will share tea culture, tea history, and the development of tea drink business. With regard to the current market situation and the overall development of the industry, Zhang will analyze real cases in new tea drink industry to help learners deepen understanding of this industry. With the cases, he will also discuss and exchange ideas with the youth about the future trends of the industry under the background of consumption upgrading.

In this video

Zhang will elaborate on the development history of the tea industry in Yunnan province. He will take the lead to search and analyze problems in the development course of the tea industry, thus unveiling problems and opportunities faced by the industry.

Introduction of the lecturer

Zhang is a tea expert who has developed his own new tea evaluation system to help understand and evaluate Pu’er tea.

He once shot a video called Oripuer Lab Wenzhou Dasan Slang in Wenzhou Dasan in East China’s Zhejiang province. The Oripuer Lab, a new retail brand of Yunnan tea with a sales volume of over 100 million yuan, and Shangshan Hecha, an offline tea brand that ranks first in Kunming, were introduced and went famous.

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