In the lecture, Zhang Yu will share tea culture, tea history, and the development of tea drink business. With regard to the current market situation and the overall development of the industry, Zhang will analyze real cases in new tea drink industry to help learners deepen understanding of this industry. By analyzing the cases, he will also discuss and exchange ideas with the youth about the future trends of the industry under the background of consumption upgrading.
In this video
Zhang will organize the logic behind brand operation, like how he positions his brand and researches and develops his products, thus to explore future brand strategies and trends by considering the features of market development.
Introduction of the lecturer
Zhang is a tea expert who has developed his own new tea evaluation system to help understand and evaluate Pu’er tea.
He once shot a video called Oripuer Lab Wenzhou Dasan Slang in Wenzhou Dasan in East China’s Zhejiang province. The Oripuer Lab, a new retail brand of Yunnan tea with a sales volume of over 100 million yuan, and Shangshan Hecha, an offline tea brand that ranks first in Kunming, were introduced and went famous.
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