As a leading member in the new media industry, the lecturer Jia Ruixun’s lecture will shed light on the history of media and new media. Covering the current market situation, he will analyze cases in the new media industry to deepen the understanding and perception of this industry. By analyzing the cases, he will also discuss and exchange ideas about the trends of new media under the background of consumption upgrading.
He will share his insights on how to use new media to the benefits of rural vitalization and farmers, and how to create a million follower new media account.
In this video
Jia will share his start-up story, including how he finds business opportunities from the new media platform Douyin, how to choose his playing ground, how he identifies customer demands and preferences, and how to position an account, build an IP, establish a team and create content with a unique style.
Introduction of the teacher
He is founder of Yunnan Xiaohua and leader of e-commerce for poverty alleviation in Yunnan province. He has walked to over 30 villages to do research. His videos on Douyin, a video platform in China, have gotten 3,000 million views in total. He has helped sell over 2,000 tons of agricultural produce in total. He has over 17 million followers on the internet.
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